Blog#9

Consider our guest and their steps in building a podcast relying on a PLN. Can your PLN be used to help professional development post-course? If yes, how? If no, what limitations exist? Can your PLN be relied on to open professional

1、Publish the topics that fans are most concerned about

Collect the questions that fans are most concerned about, and then make an answer, so as to solve the content of fans’ problems, and it is easy to. This way, the content can solve the fans’ problems, and it is easy to cause re-posting. After forwarding, the user’s friends will see it and be interested in it, so they will follow us. This is equivalent to real sharing promotion.

2、Forward fans’ comments

If we forward it to him, the user will feel valued and will get closer to us. At the same time some good reviews can be used as fan testimonials to increase the trust of other users who did not deal with us. Some problematic comments, after we forward them, can be seen by many people, which can reduce the work of customer service.

3, timely reply to fans’ comments

People have feelings, who want to be valued by others, after others give their comments, especially some problematic comments, they want to get our answer as soon as possible, if they are waiting for a few days, ten days to reply, then people are not interested. The timely response to fans’ comments, on the one hand, can answer the user’s questions in a timely manner, on the other hand, can also let the user feel valued, which is very helpful to enhance the trust of fans.

4、Answering fans’ problems

When a fan asks some questions related to our products, if we solve the problem, he will have a good feeling about us and improve trust. When a fan doesn’t know what kind of product is suitable for him before buying, and we give him professional advice to choose the product more wisely, and we also have such a product, then the user will be more inclined to buy ours. If users buy our products, when there is a problem they do not understand, we give him a solution to help him solve the problem, and will improve the satisfaction of after-sales service.

5、Activities

Activities can make users feel the surprise and excitement. Although we will provide valuable information, but the user psychology already has expectations, at first may feel that the daily information is very good, but later feel that it is the right thing to do. The occasional activities, and each activity is different, so that users can feel a sense of freshness, on the one hand, can stimulate new users to quickly enhance trust in us, on the other hand, can also enhance the attraction of old users.

6、Sincere attitude

Some people think that attitude is a false thing, as long as some points that need to be noticed are enough, because people tend to follow a certain pattern, as long as you can trigger a few key points in this pattern, it will be able to make users like you. Nevertheless, there is a fundamental difference between a robot and a real person with real feelings and willing to think about the customer from the heart. For example, some stewardesses are very beautiful and smiling, but when you enter the cabin, she says welcome, but her eyes are looking at the long queue behind you, you will feel that this person is hypocritical. A person who wants to serve you from the heart, you are able to feel his part of the sincerity. For example, you asked me a question, a question you have been puzzled by, I said I would try to help you solve, you did not have too much hope, but after a few days, I told you the answer. If you do not really want to serve you, why should I bother to help you solve a problem that few people know the answer to ah. The above points probably explain how to interact with users, the specific implementation of the operation, the need for each person’s specific situation to implement, I hope that in the micro-marketing this road, the more we do better and better.