How would you create a PLN prior to engaging a social media campaign on a topic of your choice? Choose a topic, consider your audiences, and consider how you would crate a social media campaign leveraging your PLN.
The first thing I would do is to use video to promote it. Because video is more attractive than text to most young people to watch. Because now young people do not have a lot of time, now is a fast-paced life. The vast majority of people will choose a more time-saving way to receive information. Fewer and fewer people are reading newspapers, and most people are now learning about news and gaining knowledge through short video summaries of the essence of a few seconds. In addition to videos that attract more people, pictures are also a medium that can attract people to look at. Of course, people will see the video cover (picture) that attracts people’s attention before they click in to see the content of the video. So, when choosing a video cover we need to make the cover as attractive as possible for people to watch. We can show the most attractive images on the cover, such as a panoramic view of all the food, if you are doing food videos; funny or awesome moments, if you are doing games or lifestyle videos. Or if you are a beauty and clothing video, I think you can choose some of the best cosmetic collections or Ray products collections. The quality of the content goes up, and more and more people will watch it.
I will start some small business in the future, mainly selling bobble ball rose bouquets. If I want to have a good selling platform, I have to promote my goods first. I will probably take nice pictures of my products first. Since the bouquets have lights on them, they will look better at night, so I will mainly take pictures of them at night. Then I will put a series of photos with a popular song as BGM, organize them into a video and post it on the Internet. At the end of the day, if there are many sellers show, I will ask the seller’s opinion, their photos or videos will also be organized, and finally made into a video. Especially girls, when they receive a nice bouquet they will want to take nice videos and photos to record it. Using their photos and videos can also decorate my PLN. Birthday parties, holidays, Valentine’s Day, New Year’s Day, or anniversaries, people can buy bouquets. My audience is young people who have a more ritualistic life, so I will post videos or do some sales in the run-up to these holidays.
Hi Caroline. Let me start by saying that you have very clear goals for your PLN. Not only are you familiar with how the web works, but you also know a lot about your area of interest, which means you are always ready to start working on your goals.
I am interested in your bubble balls rose bouquets, and your marketing audience is also clear. As a girl, you know how to make a compelling content. I hope you can achieve your concepts in the future.
Good luck!
Joerica
Hi Caroline!
I think your ideas are wonderful for your PLN, and you have connected a key interest of yours to what sounds like a successful business idea. I like that you incorporated specific business plans including using customers photos and videos to decorate your PLN. This sounds like a very inclusive idea that would attract many future customers. Great job overall!
Caitlin
Hi Caroline! I like your idea of your flower store on the internet. You can also try to cooperate with several flower sellers, joint promotion might have different effects. Try to find complementary stores to cooperate. Use some shopping forums to leave your store information on them could be helpful too, it will bring a lot of flow rate.